I've hardly been in the office for the past few weeks because of all the conferences we got to attend. I love doing these things - they're a great way to meet customers, make friends, and discover business liaisons that would be otherwise inconceivable.
In late February DriversEd.com attended the CCSA (California Charter School Association) Conference in Sacramento. This was a lot of fun: the theme of the conference was the birthday of Dr. Seuss, so there were plenty of beloved characters from my childhood, like the Cat in the Hat and that goofy-looking elephant.
This was our first time being immersed in the charter school world and and it was a pretty educational experience. I got to learn what problems are facing public education today, and what solutions are present that may solve them. One thing I noticed about many charter school teachers was that, far from expressing cynicism about their positions as longtime educators (my own grade school teachers could provide soul-burning anecdotes), they are very passionate and excited about what they do.
Charter school culture is close-knit, and innovative, still overwhelmingly electric at close proximity - it's a new frontier for educators seeking a new answer. I loved that they were open to incorporating the DriversEd.com driver education solution into their curricula - it's a perfect match for them and for us.
Check out the nifty conference photos:
The DriversEd.com Mini Cooper. Guess who got to drive it into the exhibit hall? ME! ME ME ME!
Nerissa and I standing at the booth. As you can see, our mascot Kelly is in the background.
All those orange things on the table are the safety awareness wristbands, which say "I Am Not a Statistic." You can check out our safety campaign at www.NotaStat.com. Turn in a story - get a wristband!
Our beloved CEO Isaak (at left, in case you wondered) dropped in one day to see how we were doing. Please ignore the totally confused expressions on our faces. When this picture was taken, he was saying wonderful things like, "This booth is the coolest ever! And by the way, you guys rock my socks off."
No, I'm lying. He was probably just asking, "How many pages is this packet I'm holding?"
Last week we went to Las Vegas for a School Administrator Symposium managed by EducationEvents.com. We had a grand time (it was Las Vegas - and during March Madness!) and we met some quirky tech and administrative people. I wish I had some pictures for that one but I don't. I visited the Hard Rock Cafe for the first time, which was neat. As a marketer I am easily bought with good service and a little bit of kitsch. It never fails.
'Til next time,
Angela Joy Natividad - The Maven, the Mystery, the Minx behind Marketing
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