Thursday, April 26, 2007

Adtech in San Francisco

The marketing team of DriversEd.com attended our very first Adtech conference as an exhibitor in San Francisco yesterday. It was a great experience and I learned a lot of new and imperative marketing tools that our team can utilize.

Some companies have something new and unique to offer in terms of marketing ideas and the one that stood out to me the most is the marketing company AdBrite. The name speaks for it's logo, with it's utlra bright green background, which the brand logo gives a depiction of a laundry detergent soap.

They offered a CPC marketing tool that would allow publishers to create photos and videos which contains an advertiser's logo. This would allow your company to make money from advertisers who simply want to place an ad on your photo or video creation.

It's really cool.

The venue was packed with people from around the country and some parts of the world. It's amazing how internet marketing has evolved overtime and how it can bring everyone together and create such a big network of marketing savvy companies.

Written by Dave Arizabal

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